Our Story


Hi and welcome! My name is Bobby Morelli and I'm the Founder and CEO  of Balm Theory. We're a premium skincare & lifestyle boutique for the family.

With very humble beginnings I began this journey fall of 2017 with a vision to celebrate and empower families to live their best lives. I started creating my own moisturizing  2 in 1 grooming balms for our Dapper & King brand. From there our as word began to get out about our amazing products our Balm Theory family grew to include products for the whole family. We're proud to offer families around the world  MYLK Medley, Hero Balm and Bumble Balm.

 "When you use any Balm Theory product I want your to experience to be exceptional.

I personally hand pick and source every high quality ingredient that goes into each of our essentials and I hand pick every item we sell in our online boutique to make sure we're giving you the best. 

We're growing everyday and we're excited and hope you choose to grow with us.

My small yet dedicated team and I would like to thank you for shopping with us and hope your experience with our products is nothing less BalmMazing! 

Please do come again!

-Bobby Morelli